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Read The New and Complete Business of Licensing, Our Licensing Industry Book
The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property by Greg Battersby and Danny Simon is the cutting-edge and comprehensive licensing industry book that you need to stay up to date with the complexities of licensing today.
Explore Our Book
Our book includes 23 exhaustive chapters and appendices to cover all your licensing questions, including contracts and forms so that everything you need to navigate the licensing process is included. The table of contents includes:
- Defining the World of Licensing
- History of Licensing
- The Licensing Industry Today
- The License Agreement
- Compensation and Royalty Rates
- Identifying and Clearing Licensing Properties
- Selecting the Right License for Your Products
- The Licensor-Licensee Relationship
- Licensing Agents and Consultants
- The Retailer’s Role in Licensing
- Best Practices for Licensors
- Best Practices for Licensees
- Marketing and Promoting Licensing Properties and Licensed Products
- Protecting Licensing Properties
- International Licensing
- International Intellectual Property Protection
- Battersby’s Rules on Licensing
- Simon Says About Licensing
- Ethics and Social Compliance
- Most Common Mistakes in Licensing
- Special Considerations for Different Types of Properties/Products
- Accounting, Auditing and Tax Considerations
- Dealing With Infringers and Counterfeiters
We want to provide all our readers with a comprehensive overview of the various facets of licensing. We write with our decades of experience to provide clear and precise information, whether you’re a licensor or licensee.
Purchase the Book
Take advantage of our extensive experience and industry knowledge with our licensing industry book, The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property.
Chapter 1: Defining the World of Licensing Definitions and Terminology
Over the years, the licensing industry has developed a set of terms that need to become understood if one is to function effectively in the industry.
Forms of Licensing
The term “licensing” typically means any transaction in which the owner of intellectual property grants another party the right to use such intellectual property, typically in exchange for some form of consideration or payment.
Absent the grant of such a right or license, the other party’s use of the intellectual property would be considered an infringing use. Thus, the license constitutes a defense to infringement. Licensing is, therefore, the monetization of an existing asset.
Chapter 2: History of Licensing
2.1 The Properties
- 2.1.1 The Beginning
Although there is little historical documentation establishing exactly when the licensing of famous brands or characters began, rumor has it that its origin traces back to the Middle Ages when Roman Catholic Popes granted licenses to local tax collectors for the right to be associated with the Church in exchange for the payment of “royalties” to the Vatican. It is believed that this practice continued for several years and formed the basis for what would eventually become modern day licensing.
The practice of paying royalties for the right to use another’s name or likeness is believed to have begun in the 18th Century when two British ladies of nobility were reported to have permitted (or licensed) a cosmetics manufacturer to use their name on its products and, in exchange, would receive a percentage of the revenues generated from the sale of such products.
APPENDIX-1 LIMA CODE OF BUSINESS PRACTICES
APPENDIX-2 LICENSEE PROPOSAL
APPENDIX-3 DEAL MEMO
APPENDIX-4 LICENSE AGREEMENT
APPENDIX-5 PRODUCT CATEGORIES
APPENDIX-6 STYLE GUIDE
APPENDIX-7 APPROVAL FORM GUIDE & FORM
APPENDIX-8 MARKETING PLAN OUTLINE
APPENDIX-9 CHANNELS OF DISTRIBUTION CHECKLIST
APPENDIX-10 SAMPLE ROYALTY REPORT
APPENDIX-11 LICENSING AGENT AGREEMENT
APPENDIX-12 SUB-AGENT AGREEMENT
APPENDIX-13 CONSULTING AGREEMENT
APPENDIX-14 NON-DISCLOSURE AGREEMENT
APPENDIX-15 MANUFACTURER’S REPRESENTATIVE AGREEMENT
APPENDIX-16 TRADEMARK CLASSES
APPENDIX-17 FORM VA COPYRIGHT APPLICATION
APPENDIX-18 FORM TX COPYRIGHT APPLICATION
APPENDIX-19 FORM PA COPYRIGHT APPLICATION
APPENDIX-20 FORM SR COPYRIGHT APPLICATION
“Finally, a straight forward road map addressing all the critical stages and considerations involved with executing a successful licensing program. The book is an indispensable resource for anyone who wants to successfully navigate through the licensing industry.”
Charles M. Riotto, President emeritus, LIMA
“This book addresses an industry need for relevant information and instruction in a manner that serves both the novice and the expert. The comprehensive collection of materials from such an impressive group of industry experts is unparalleled.”
Rick VanBrimmer, Past Chairman, LIMA
“The content of the book is amazing! I believe I can learn a lot from this book.”
Yoshihiro Iwasa, CLS Student (2018)
“Basics of Licensing: International Edition is the only publication that delves quantitatively into the licensing scene worldwide. I always advise my licensing clients to visit countries and markets firsthand, but if they can’t, this book is the next best thing!”
Roger Berman (ZenWorks)
“Hi Danny, I recently received The New & Complete Business of Licensing book and thought I'd connect. I'm finding it a crucial reference, even for licensing veterans like myself. I'm finding out a lot about the "why" behind many of the clauses in contracts. Thanks to you and Greg for writing this!”
Chuck Earling / Brand Licensing Executive
“I was referred to one of Greg's books on Licensing Agreements some 15 years ago. He is the Babe Ruth of Licensing, his legal reference hits it out of the park every inning.”
Mick Long, 1st Venture Catalyst
I will recommend to my students when I teach a licensing course.
Bill Teitlebaum, Turbo Global Partners
Just been reading the back of your book about the several agreements of Reps, and Consultants, and Agents, great references and examples of the documents. Congrats on this area, but have really not gotten to the heart of the book yet, but so far, OUTSTANDING!
Henry Unger, Henry Unger Associates
The book is absolutely AMAZING – seems to cover every single little thing. ...been reviewing the International Licensing Agent section has got me thinking too…. act"
Marilyn Chambers, BIGFOOT
Trademark Licensing is a very complex business; one that is very difficult to learn the nuances. Finally, there is a book out there that provides those new to the licensing business as well as industry veterans, with an in-depth and well-organized knowledge base to understand both the art and the science to the ever-evolving brand licensing business.
Mike Slusar, Barndar Consulting
Written by two Licensing Industry Hall of Famers, THE BUSINESS OF LICENSING is a wonderfully written and thoughtful road map to creating, negotiating and managing successful licensing programs. My career in licensing would have been made much easier if Battersby and Simon wrote their book years ago!
Mark Matheny, Licensing Matters Global & Former LIMA Chairman
Battersby and Simon are two legends of the licensing industry. While Battersby is known as a prolific author on the legal side of licensing, this may be his best work yet because it combines all of the essential elements of the business and legal side of licensing into a single work. It is an indispensable resource tool both for people who are new to the licensing industry and for seasoned industry professionals. I teach a class on licensing at Fordham Law School in New York and I used this book as part of my course curriculum.
Jed Ferdinand, Ferdinand IP & Adjunct Prof. Fordham Law School
"The Business of Licensing is a 'must have' for every person & company in the Licensing business. It provides answers with examples of how to deal with many situations that occur in day-to-day licensing activity. Also provided are most of the forms that any licensing executive will need to support their licensing needs. I especially enjoyed reading the comprehensive history. I know of no other place where this has been so thoroughly and accurately documented.
Brian Hakan, Hakan Assoc. & Former LIMA Chairman
I am an adjunct professor of various business law classes at Nova Southeastern University. The law school has asked me to design a workshop on Negotiating License Agreements for their IP concentration. Guess what book am I selecting for this course??? Thanks for making my job as a professor much easier!
Steven Heller, Brand Iiasion & Adjunct. Prof. Nova Southeastern Univ.
Pros: 'Perspective/Wisdom'. The authors clearly know what they're doing from years of experience and give you key take-aways from 'both' sides of the negotiation, shares pitfalls to avoid, etc.
-Actual licensing template examples. -Provides good/bad ranges for percentage and values. If you do licensing and don't have the years of experience under your belt yet, it's a good reference book to turn to if you find yourself asking, 'Have I considered everything', or 'Are we getting a good deal here'? (i.e. it'll help you be more thorough).
I've been in the business a long time but found this book to be extremely thorough and chock full of good information and reminders in this very intricate business of licensing! Don't hesitate, a great book!
Joanne Olds. The Buffalo Works
Following their seminal handbook on licensing entitled Basics of Licensing, Battersby and Simon have followed up with a new must-have book. The Business of Licensing takes the subject matter of licensing and merchandising to a new level offering valuable insight. It includes an extensive history of the industry, a concise overview of the current status, practical guidance, best practices, and reference materials.